Where did the Operation Main Street idea come from?
The eGifter team is always thinking about gift cards, so when we saw the effect that the pandemic would have on small businesses everywhere, the idea came to mind. We already had much of the data and the technology, so we were able to act quickly.
How can gift cards help sustain local economies?
If you want to help your favorite local restaurant, store or service stay in business, you can do something now. By purchasing their gift card today, they can use the cash to pay rent, pay employees, meet basic expenses -- and survive another day. Even if the gift card is not spent immediately, the cash infusion made possible by gift card sales can be a bridge to safety during this economic disruption.
Who is powering Operation Main Street -- and why?
Operation Main Street is powered by eGifter -- and delivered with the leadership and heart it takes to overcome the serious challenges that face our world today. Through the combination of our desire to help along with the ability to access data (specifically, links to gift card pages), the onramp and funding required to launch Operation Main Street was within our reach. After the urgency associated with the COVID-19 pandemic is behind us, we hope more people will think of using gift cards, which will be good for our business.